UBS Asset Management

Across multiple global campaigns for UBS Asset Management, I led the creative development of campaign platforms that translated complex investment propositions into clear and engaging communications for sophisticated investor audiences. Working closely with UBS's marketing and brand teams, I developed concepts that could be adapted across multiple markets, overseeing localisation and transcreation to ensure consistency and relevance at a global scale. The resulting campaigns helped strengthen engagement and differentiate UBS in a highly competitive financial services market.