Camelot

Camelot needed a new brand that reflected its generous, people-first approach while uniting its two business arms, Network and Consulting, under a single identity. Working closely with strategy, I led the visual identity development, repositioning the brand to feel modern, confident, and distinctive. The result was a clearer articulation of Camelot's dual offering and a refreshed identity that helped the business better connect with clients and stand out in a competitive market.